Client
A Fortune 500 healthcare company wanted to strengthen its position in the digital health innovation ecosystem in China.
Challenge
The client aimed to position themselves as a leader in the Chinese healthcare innovation space by collaborating with startups and other innovative organizations. They needed to establish a platform to engage with the ecosystem and accelerate innovation from concept to market.
Objectives
Approach
Asia Growth Partners worked with the client’s innovation team to align on the objectives and scope of a flagship demo day event.
  • Develop a comprehensive plan, covering all aspects of the event, from the agenda to media engagement.
  • Invite relevant startups, investors, and key players in the digital health ecosystem to participate in the event.
  • Manage all logistical aspects of the event to ensure a successful outcome.
Result
  • Over 400 attendees, including investors, startups, and industry professionals, participated in the event.
  • A total of 34 startups and six internal teams were invited to showcase their solutions at the demo day.
  • The event generated significant exposure through 11 media outlets focused on technology and healthcare.

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