The client is a multinational filtration equipment manufacturer considering market entry for a new digital product in China.

The client was unsure whether to introduce a new digital product into the Chinese market. Before making a go/no-go decision, they needed to evaluate market potential, assess customer segment readiness, and identify the technical and commercial localization requirements necessary for success. They also wanted to explore potential sales channels and establish partnerships for market entry.

• The team conducted a market scan to prioritize relevant segments for entry.
• Competitors were identified and evaluated to understand the competitive landscape.
• Potential customers were interviewed to assess product-market fit and validate demand.

• Over 40 potential customers and channel partners were interviewed to gauge interest in the product.
• Seven hot leads were introduced to the client for follow-up discussions.
• Based on market immaturity and price sensitivity, the client was advised to pursue a soft market entry strategy.