A leading global automotive manufacturer sought to enhance its innovation capabilities in China by engaging with local startups.

The client aimed to raise internal awareness of local innovations and build channels for collaboration with startups. They organized a demo day around the theme “Future of Work” to explore partnership opportunities and foster networking between internal teams and startup founders.

• Vet and invite the most relevant startups for the event.
• Manage internal communication and invitations to ensure strong participation from multiple regions and functions.
• Coordinate the logistics and set up the event to ensure a seamless online experience.

• Four startups were selected to pitch their solutions during a two-hour online session.
• Over 40 internal participants from various departments across China and Europe attended the event.
• One of the startups was later engaged by the client’s operations team for potential collaboration.