Client
The client is a global automotive paint supplier focused on driving digital transformation to align with corporate sustainability initiatives.
Challenge
The client, through its innovation unit, aimed to validate a digital product idea generated by internal teams. They required support to conduct customer interviews, refine the product prototype, and design a proof-of-concept (PoC) to validate the business model for corporate sustainability goals.
Objectives
Approach
Asia Growth Partners collaborated with the regional digitalization head to establish and operate a new team with the mission of building digital ventures to support the core business and grow revenue.
  • Conduct customer validation to refine the product vision.
  • Develop a prototype and iterate based on internal feedback from pilot tests.
  • Perform a Go/No-Go gate review to determine the viability of the minimum viable product (MVP).
Result
  • Consulted over 18 internal and external experts to triangulate research findings and generate new insights.
  • Developed a modular product prototype with customer-centric visualization to test the design and functionality.
  • Continuously iterated the prototype based on internal and external feedback.
  • Validated the business model through customer pilots, resulting in an informed decision on MVP development.

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