The client is a global automotive paint supplier focused on driving digital transformation to align with corporate sustainability initiatives.

The client, through its innovation unit, aimed to validate a digital product idea generated by internal teams. They required support to conduct customer interviews, refine the product prototype, and design a proof-of-concept (PoC) to validate the business model for corporate sustainability goals.

• Conduct customer validation to refine the product vision.
• Develop a prototype and iterate based on internal feedback from pilot tests.
• Perform a Go/No-Go gate review to determine the viability of the minimum viable product (MVP).

• Consulted over 18 internal and external experts to triangulate research findings and generate new insights.
• Developed a modular product prototype with customer-centric visualization to test the design and functionality.
• Continuously iterated the prototype based on internal and external feedback.
• Validated the business model through customer pilots, resulting in an informed decision on MVP development.