A leading manufacturer of precision systems for the automotive industry sought to establish a structured innovation process in China.

The client wanted to grow its revenue in China by developing new ventures in expansion markets. They required a systematic approach to building a funnel of innovative ideas, validating product-market fit, and launching new ventures. The goal was to engage external partners to accelerate development and mitigate execution risks while testing this approach via a pilot initiative.

• Generate ideas through internal interviews and refine hypotheses based on market feedback.
• Validate these ideas by interviewing customers and domain experts to test assumptions.
• Prioritize the most promising ideas for MVP development and product-market fit testing.

• The funnel process generated 26 new ideas in the first three months of operation.
• Four of these ideas were prioritized for MVP development and market testing based on their potential.
• The process was scaled beyond China and implemented in the client’s German headquarters to drive global innovation efforts.