A Fortune 500 chemical company focused on innovation in digital products and services.

The client’s traditional R&D processes were not suited for developing and scaling digital products. They required a structured yet flexible approach to rapidly identify, validate, and scale new digital solutions to market.

• Conduct internal interviews to identify strategic focus areas that align with market trends and customer needs.
• Validate core hypotheses by interviewing customers and ecosystem experts to gain insights into market demands.
• Prioritize and refine business concepts based on feasibility, market potential, and their alignment with corporate strategy.
• Build partnerships with external entities to accelerate MVP development and enhance resource capabilities.
• Implement a continuous feedback loop for ideation and validation to ensure relevance and responsiveness to market changes.

• Generated 16 innovative product ideas in the first three months, with 2 concepts prioritized for MVP development.
• Enabled the client to scale the innovation funnel process to other business units and geographic regions.
• Established a sustainable innovation framework, allowing the company to continuously generate and validate new digital product ideas.