The client is a global leader in automotive coatings that focuses on developing cutting-edge technologies for quality assurance in the paint industry.

The client developed a machine vision solution for paint R&D quality assurance at its internal sites in the Asia-Pacific region. They wanted to explore the potential of extending this solution to automotive OEM clients, ensuring technical and business alignment with market needs.

• Define hypotheses and map out use case scenarios to align with OEM needs.
• Conduct client visits and interviews to assess customer desirability and market fit.
• Organize an internal workshop to evaluate the technical feasibility of the solution.
• Prepare financial forecasts and the proof-of-concept (PoC) scoping for engagement with the client's headquarters.

• Conducted over 20 internal and external interviews and 3 site visits to validate the solution’s potential.
• Developed targeted customer personas and defined value propositions for the solution.
• Conducted a market readiness assessment to determine commercial success factors.
• Evaluated multiple PoC scope options and designed a communication strategy for both EU and APAC regions.