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CELUM
概述
公司介绍
CELUM is the first content supply chain platform with the world’s most powerful DAM. CELUM solves this challenge with its unique SaaS Content Supply Chain Management Platform. CELUM’s software enables Marketing, Brand and Product teams to build engaging experiences through creating, approving, managing, and distributing content to every required channel, and to understand the content’s impact.
物联网应用简介
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技术栈
CELUM的技术栈描绘了CELUM在等物联网技术方面的实践。
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设备层
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边缘层
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云层
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应用层
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配套技术
技术能力:
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弱
中等
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实例探究.
Case Study
Optimizing Marketing Processes: HOCHTIEF's Transition to CELUM Digital Asset Management
HOCHTIEF, an international construction group, was grappling with the challenge of managing a vast amount of digital content including images, videos, PowerPoint presentations, Word documents, and PDFs. The company was in need of a digital asset management (DAM) solution that could integrate with Adobe Photoshop, Adobe InDesign, and Microsoft Office. The solution was required to support sales, marketing, and communication activities through a centralized, expandable media database with a comfortable search functionality. The DAM solution was expected to be accessible to HOCHTIEF employees from eight different European countries and about 40 external partners. Additionally, HOCHTIEF sought to expand its existing CELUM solution with a press portal and automatic synchronization of website images with the CELUM database to reduce the workload for the marketing staff and minimize sources of error.
