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Hotjar
概述
公司介绍
Hotjar 是 Contentsquare 旗下的一家公司，它为团队提供产品体验洞察，向他们展示用户的行为方式和他们强烈的感受，以便这些团队可以提供更好的用户体验，为他们的业务创造更多价值。
物联网应用简介
Hotjar 是平台即服务 (paas), 网络安全和隐私, 应用基础设施与中间件, 传感器, 基础设施即服务 (iaas), 功能应用, 机器人, 和 自动化与控制等工业物联网科技方面的供应商。同时致力于水泥, 城市与自治市, 教育, 设备与机械, 金融与保险, 海洋与航运, 零售, 电信, 和 运输等行业。
技术
用例
功能区
行业
服务
技术栈
Hotjar的技术栈描绘了Hotjar在平台即服务 (paas), 网络安全和隐私, 应用基础设施与中间件, 传感器, 基础设施即服务 (iaas), 功能应用, 机器人, 和 自动化与控制等物联网技术方面的实践。
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设备层
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边缘层
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云层
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应用层
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配套技术
技术能力:
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弱
中等
强
实例探究.
Case Study
Leveraging Hotjar for Enhanced User Experience: A Case Study on Hussle
Hussle, an online marketplace for gyms and spas, faced several challenges in understanding user behavior and improving their product. Luke, the Product Lead at Hussle, was tasked with identifying and resolving issues that led to user churn, spotting bugs, and ensuring smooth launches of new features. The primary challenges included understanding why users were leaving the platform, identifying issues with new features, spotting broken user flows, and discovering bugs. The team needed to capture reliable feedback from users as they were leaving, which was a difficult task. Additionally, they needed to understand user interactions with new features and identify any issues that could hinder the user experience.
Case Study
Boosting Conversions by 300%: A Case Study on Brand24's Strategic Changes
Brand24, a popular social listening platform, was facing a significant challenge with its conversion rates. The company's CEO, Mike Sadowski, noticed that the conversion rates were considerably lower than the industry standard. The primary issue was a high bounce rate on the sign-up form for Brand24’s free trial. The bounce rate was much larger than anticipated, indicating a leaky funnel. Two main culprits were identified as causing the high bounce rate. Firstly, a promo code field was confusing users, leading to a high abandonment rate. Secondly, the sign-up form had too many distractions, causing users to click around chaotically, visiting the blog, looking into pricing again, and hovering over links.
Case Study
Spotahome's Innovative Use of Hotjar for User Experience Improvement
Spotahome, an online platform for mid- to long-term rentals, was facing a challenge in understanding their users and website visitors. The Customer Knowledge Manager, Sara Parcero-Leites, was tasked with ensuring the site was running smoothly and identifying opportunities for improvement. However, the team was not utilizing Hotjar, a behavior analytics tool, to its full potential. The tool was only being used superficially, with a few people looking at some recordings and heatmaps, but not conducting a lot of analysis. This lack of deep analysis was a missed opportunity for Spotahome to gain valuable insights about their users' behavior and improve their platform accordingly.
