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McDonald’s Save the Sundae Cone campaign had a McDonald’s Sundae Cone on the digital billboard, which was slowly melting in the heat of the city. To “save” the sundae cone, the audience needed to spin a giant fan that would ‘cool’ the sundae cone and ‘un-melt’ it. They did this by spinning a mini-fan, which was accessed through their mobile device’s web browser. At the end, participants were given a voucher on their smartphone to be redeemed at a McDonald’s across the street for a free sundae cone. The realtime network needed to be able to handle hundreds of users simultaneously, and with such a large audience, 100% uptime was vital for the campaign.

Mothership, a company modernizing the freight industry with its all-in-one shipping platform, faced a significant challenge. Their platform, which provides customers with real-time tracking of freight and offers carriers the flexibility to choose their own schedule, was experiencing usage spikes. This led to a need for a solution that could operate reliably and at scale to push out real-time data to their client-side applications. The company's focus on speed and transparency throughout the delivery process made it essential for them to deliver real-time updates to their customers. However, the existing infrastructure was not able to handle the increasing demand, especially when it came to rebuilding their mobile app.

VitusVet, a client-engagement platform for veterinary practices, was facing the challenge of building real-time notifications at scale for their Connect app. The app was designed to facilitate communication between vets and pet owners, but the development of an in-house system for real-time notifications would require substantial resources and time. The company needed a solution that would allow them to quickly and efficiently manage their day-to-day operations, improve customer communication, and ensure that pets receive the highest-quality care. The challenge was to find a way to enable reliable, real-time communication between veterinary practices and pet owners without having to build from the ground up, which would be costly and time-consuming.