Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.

When connected devices, from simple IoT buttons to complex mining equipment, medical devices and more are distributed across organizations, sites, and locations with many roles and data types along with requirements for who can access which data, you've got an IoT Data Management, Access Control, and Device Lifecycle nightmare.