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The Kellogg Company

Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.

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  • SUPPLIER
  • Amazon Web Services
    Amazon Web Services has developed the managed cloud platform AWS IoT to let connected devices easily and securely interact with cloud applications and other devices. AWS IoT can support billions of devices and trillions of messages, and can process and route those messages to AWS Endpoints and to other devices reliably and securely. With AWS IoT, your applications can keep track of and communicate with all your devices, all the time, even when they aren’t connected.
  • TECHNOLOGIES
  • Infrastructure as a Service (IaaS) - Public Cloud
  • INDUSTRIES
  • Food & Beverage
  • ABOUT CUSTOMER
  • Kellogg Company is an American multinational food manufacturing company, with 30,000 employees.
  • CUSTOMER NAME
  • Kellogg Company
  • CONNECTIVITY PROTOCOLS
  • SOLUTION
  • Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware.

  • DATA COLLECTED
  • Inventory Levels, Waste Management Cost, Trade Spend
  • OPERATIONAL IMPACT
  • Impact #1
    [Cost Reduction - IT]
    Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.
    Impact #2
    [Product Improvement - User Acceptance]
    Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.
    Impact #3
  • QUANTITATIVE BENEFIT
  • Benefit #1

    Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.

    Benefit #2

    Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.

    Benefit #3

    The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.

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