The market where the Minerva Omega Group operates is almost mature and subjected to competitive pressures almost mature and subjected to competitive pressures from Asian low-cost manufacturers. Typically if competitors offer prices, the average customer tends to buy products that cost less, even though they have higher maintenance costs and TCO.

Some public works, civil and heritage buildings have challenges in detecting abnormal structure movements in real time to maintain control of critical structure points, logging and analyzing data of all the structural properties to identify anomalies and accessing promptly to the data without the need of an on-site intervention.