Housing Works Bookstore Cafe is a unique bookstore and coffee shop that operates based on donations and volunteers, with all profits benefiting people affected by HIV/AIDS and homelessness. This means that the organization must operate leanly, ensuring that every dollar spent on advertising brings in enough charitable contributions to more than cover the cost of the advertising. The organization has had success connecting with customers on social media, leading Amanda Bullock, director of public programming for Housing Works, to research various paid digital advertising options to attract new customers.

Sky Room, a rooftop bar located in New York City, faced a significant challenge in attracting foot traffic. Despite its prime location in Times Square and stunning city views, the bar's high-rise location meant it was often overlooked by potential customers on the ground. The bar needed a way to effectively reach and attract the millions of people passing through the Times Square area, many of whom were unaware of its existence. The challenge was to find a solution that could target these potential customers and entice them to visit the bar.

Barcode is a restaurant, bar, and nightclub located in Washington DC. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.

Fair Folks and a Goat is an unconventional business that operates a membership and a la carte-based cafe & design gallery in New York. The unique nature of their business model, which allows customers to buy any design items in the cafe, including the furniture they are sitting on, makes expanding local reach critical. They needed to help people understand what their business is about. The challenge was to balance their physical presence with their online presence. Their previous experience with other online advertising platforms was difficult, with broad targeting likened to “shouting out into a forest, and sometimes something shouts back at you, and sometimes it doesn’t.”

Raging Burrito & Taco, a Mexican restaurant in Atlanta, was struggling to attract the attention of young adults in the area. This demographic was described as transient and difficult to pin down. The restaurant was facing increasing competition and harsh weather conditions that kept potential customers at home. Despite these challenges, the restaurant managed to increase its sales by 10 percent in a year when many nearby businesses were struggling.

mobileStorm Inc., a mobile communications and email marketing company, was working with businesses in the casino and gaming industries. These customers were interested in a solution that delivered timely entertainment offers and specials to patrons via text messages. The messages also needed to target patrons who were still within property boundaries or in certain areas nearby to encourage repeat business. However, mobileStorm faced a challenge in delivering these messages without first pinpointing the location of the patrons. In this scenario, location context was critical to ensuring the patrons received the right message at the right time.

The elevator service company in Serbia was struggling with inefficient work of field employees. This inefficiency was leading to an increase in emergency calls and the response time was exceeding the minimum standards. The root cause of this situation was the lack of information about the movements and location of employees. As a result, it was impossible to optimize routes to enable the employees to get to the breakdown sites faster and fix the issues more quickly.

The client, a large apparel manufacturer from Sri Lanka, was facing issues with optimizing the planning system of production and transport departments. They needed to monitor employees across 14 factories located in Sri Lanka, Bangladesh, and India. The number of workers at each factory varied from 300 to 3,000, and the employees lived in the neighborhood and arrived at their work on special buses. The challenge was to develop a system that could accurately track the movement of these employees and provide real-time data to the production planning team.

SIBUR Tobolsk, a large petrochemical plant in Siberia, faced a significant challenge in transporting its employees to their workplaces. Many of the plant's several thousand workers were not local residents and were unfamiliar with the city upon their arrival. The plant needed a centralized tool for employee transportation to ensure comfortable working conditions for all employees.

The customer, a concrete/cement manufacturer in Brazil, was seeking to optimize their end product delivery routes to construction sites. The optimization aimed at reducing fuel consumption and saving money. Additionally, the client wanted to prevent unauthorized stops and rides to avoid concrete thefts.

nFuse Direct, a rapidly expanding direct sales organization, needed better visibility into the activities of their field sales teams across the country. The company's growth had led to a lack of insight into the daily location and usage of their sales vans, which were crucial for transporting sales teams to their designated selling locations. This lack of visibility was hindering the company's ability to provide their clients with detailed insights into sales activity by comparing sales results with geographic sales activity. The company needed a cost-effective solution to capture the daily location and usage of these vans.

Will Electronics provides customized video surveillance systems for a diverse range of businesses. Once a system is installed, customers have the option to receive emergency support for equipment failure and repairs. When Will Electronics receives an emergency service call, they guarantee a minimum response time. The service coordinator, David, is tasked with the responsibility of meeting this guarantee. Unlike other fleet services, David’s team can’t verify routes in the morning. The nature of emergency response service means that they never come to work with a set schedule.

K&A Radiologic Technology Services, a company that provides portable x-ray, ultrasound, and other radiologic services to nursing homes and other medical facilities, was facing issues with their previous GPS trackers which kept losing service. This was a significant problem as the company relied heavily on GPS tracking for billing purposes, as well as for providing accurate ETAs to medical facilities. The company also used the GPS system to monitor vehicle maintenance and employee activities. The unreliable GPS service was affecting the company's operations and efficiency.

CSI-Absolute Clean Inc, a small company specializing in the cleaning and restoration of natural stone, fine fabrics, and textiles, was facing challenges in communication, tracking, and customer service. The company needed a solution that could provide real-time, accurate data for effective communication and improved customer service. They also needed a tool to automate as much as possible, provide online reports, and settle client disputes. The company was also looking for a solution that could help in reducing operating costs and improving service delivery and quality assurance.

Tri-County Power Sweeping, a company providing parking lot sweeping and maintenance services, faced challenges in ensuring the integrity of their services. The company's work is mostly done at night when the customer is not present, which necessitates a high level of trust from the clients. In the past, Tri-County Power Sweeping had issues with employees who either rushed through the job or spent the entire evening on one parking lot, neglecting other jobs. This led to the loss of four accounts worth a total of about $80,000 and potential business from clients who owned multiple properties. The company needed a solution to monitor the activity of their employees and ensure the quality of their services.

Hermes Landscaping, a company based in Shawnee, Kansas, was facing challenges in tracking their fleet of lawn equipment and vehicles across all divisions. With around 150 employees and four divisions covering residential, commercial, lawn/landscape, and sprinklers, the company needed a solution to monitor vehicles and assets while they were out in the field. The company also had issues with contract workers getting lost during winter snow removals, and there were instances of vehicle theft. Furthermore, there were concerns about employees taking longer breaks than allowed, leading to wasted time and fuel.

Harris Integrated Solutions (HIS) is a digital control company that operates three service trucks that run all day, every day. The company faced challenges in accurately billing for all the costs incurred during a service call, including labor, travel time, and mileage. In the past, some of these costs were often estimated, leading to potential revenue loss. Additionally, monitoring employee activity and verifying the routes and locations of drivers throughout the day was a challenge. HIS also wanted to improve their response time to customers and deliver better communication.

JBK Landscape, a company that provides customized landscape design and construction services, was facing a challenge in monitoring their expensive construction equipment. The company had several pieces of vital equipment that were crucial to their business operations. The company needed a solution that could help them track the usage and location of these assets, especially during unauthorized hours. The challenge was heightened when a $30,000 track loader was reported missing from the construction site.

DDI Transportation was faced with a decision following the announcement of the ELD mandate. They had been using a well-known on-board computer with their company drivers for years. The challenge was whether to expand the existing provider’s ELD option to their owner-operators or explore other options in the market. Some of their owner-operators had already started using the KeepTruckin app and were sending logs to the company. However, not all owner-operators were enthusiastic about the change, especially those who had been using paper logs for years.

Tri-pol Enterprises, a dry van service company based in Calgary, Canada, was facing a steep increase in insurance premiums despite not having any driver claims, cargo claims, or collisions in the last 10 to 15 years. The insurance company planned on raising their premiums by 45 percent. Stacy Hill, the communication and safety manager of Tri-pol Enterprises, believed that he had enough evidence to prove to the insurance company that his drivers were safe. However, he needed a way to effectively present this data and convince the insurance company to lower the cost of the insurance premium.

10-4 Alliance, a transportation company based in St. Joseph, Missouri, operates a fleet of 80 vehicles that are constantly on the road hauling dry, refrigerated, and LTLs to their customers. The unpredictability of the road is a constant concern for the company, particularly for dispatcher and safety manager Peter Griskonis. The company had installed KeepTruckin’s Dual Facing Smart Dashcams in their vehicles for safety reasons. However, they faced a situation where a flatbed truck merged into their driver’s lane and almost ran their driver off the road. The driver ended up driving into a ditch and the other driver fled the scene. This incident highlighted the need for video footage to provide proof and understand what happened during accidents.

TZC Services, a West Texas-based hydro excavation, oil and gas business, operates in an environment with some of the most dangerous roads in the country. The company's employees constantly drive through treacherous roads, often with little to no cell phone reception. The roads are so dangerous that locals have even deemed one area as 'Death Highway.' In 2019 alone, 93 people died in accidents just on the Texas-side of the Permian Basin. The company needed a solution to ensure the safety of its drivers and protect the company from potential legal and financial repercussions from accidents. The challenge was heightened by the fact that TZC’s drivers usually drive on treacherous roads, often with little to no cell phone reception. This made it difficult for the company to monitor their drivers and ensure their safety.

Cordy Environmental, an oil field and construction services company based in Alberta, Canada, was facing challenges in maintaining its reputation with customers due to accusations of misconduct by its trucks at various sites. These accusations included dumping mud in the wrong place and spraying mud all over a site. The company was also dealing with billing disputes with strip sites, which charge by the hour for disposing of materials. These issues were causing stress and potentially damaging the company's relationships with its customers.

When Safety Manager Judi Catania joined Alba Freight Lines, she realized that their current fleet technology was not sufficient to further the company’s core mission of providing reliable and quality transportation throughout the country. The company was using an ELD provider that was unreliable, especially in rural areas, causing connectivity issues and forcing drivers to resort to paper logs. Furthermore, as a result of an audit, Alba received a conditional rating from the Federal Motor Carrier Safety Administration (FMCSA), indicating that the carrier did not have adequate safety management controls in place to ensure compliance.

BDR International, a Canadian trucking company, was facing challenges with their existing fleet management technology from Omnitracs. The equipment was large, the installation process was lengthy, and updates had to be done manually using a USB plugin, making the system cumbersome to use. Furthermore, when the devices broke down, BDR had limited options for repair or replacement, especially after the warranties expired. The company was also under pressure to comply with the ELD Mandate for their U.S. and cross-border operations. BDR was looking for a solution that was user-friendly and would help them move their fleet into the future.

Conner Logistics, a family-owned, power-only logistics company, was facing issues with their first fleet management system. The system was unreliable, expensive, and difficult to use. There were gaps in vehicle history, vehicles would disappear off the map, or the system would suddenly shut off. These issues were causing problems for the business, putting their reputation at risk due to delays in pickups and deliveries. The installation of the system was also a huge undertaking, requiring the entire dash in their trucks to be torn apart. The company began researching other fleet management solutions and decided to trial KeepTruckin and Samsara.

REY Logistics, a truckload transportation logistics company, initially used KeepTruckin for fleet management but decided to switch to another provider in an attempt to cut costs. However, the new provider's system was plagued with technical difficulties, including issues with merging with their PCS system and frequent system shutdowns, especially in areas with poor connectivity. The system also had problems with automatic triggers for drive times, often misclassifying drivers' statuses. This led to a significant amount of time wasted on addressing these issues and dealing with driver complaints, which negatively impacted the company's operations and bottom line.

Equipment Corporation of America (ECA), a provider of foundation equipment for heavy construction contractors, needed a way to manage and track their fleet of 45 assets and 16 technicians on the road. The construction industry is expected to be one of the fastest-growing industries by 2020, and it’s also on the cusp of a digital transformation. ECA wanted to embrace technology to power their business and stay ahead in the industry. The employees who drive ECA’s trucks are primarily technicians, so learning how to use fleet technology is new to them. Because of this, it was important for ECA to implement technology that makes it easy for their technicians to accurately and efficiently manage driver logs.

D&A McRae Transportation, a crude oil transporter, faced a significant challenge when one of their trucks was involved in a fatal collision during a snowstorm in the Utah mountains. This traumatic event led the company to re-evaluate its fleet technology. The company decided to install dash cams to capture footage of any future incidents in the event of a lawsuit. They initially installed standalone cameras with micro SD cards, but soon realized they needed a more integrated solution. The company explored various dash cam solutions that could integrate with an ELD system. However, they were not satisfied with the solutions offered by their existing ELD provider and other vendors due to pushy sales tactics, poor customer support, and lack of focus on the solution itself.

Steel View, a Canadian energy and industrial service provider, was facing challenges in tracking their fleet of vehicles when they were out in the field. They wanted to improve compliance, track vehicles, and work with technology that was easy for drivers to use. Previously, they used another solution when they made the switch from paper to e-logs. However, when they wanted GPS and IFTA tracking, their former provider had to integrate with another one to get a complete solution, which the Steel View team found to be cumbersome. The software was slow and the reports were archaic, making it a pain for the team.