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Qlik > Case Studies > Amcor Australasia brings profi tability & customer value to life with QlikView
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Amcor Australasia brings profi tability & customer value to life with QlikView

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Predictive Maintenance
  • Supply Chain Visibility
  • Inventory Management
Services
  • System Integration
  • Software Design & Engineering Services
The Challenge
Amcor Limited, a world leader in innovative packaging, was undergoing a significant global operational and strategic review. The company aimed to transition to deliver sustainable shareholder value with a strategy of being more customer and market-focused. This was to be achieved through superior customer service & value, in a manufacturing environment where differentiation is typically focused on driving down costs. As part of this strategic initiative to ‘get fit’, Amcor globally initiated the ‘Value Plus’ project as a means to build sales and marketing excellence. The two main objectives were firstly understanding and improving returns by identifying & capturing commercial opportunities; and secondly to upgrade the sales and marketing capabilities across the company.
About The Customer
Amcor Limited is a world leader in innovative packaging. Amcor Australasia, a division of the group, is the most diverse of the Group’s business units, with a turnover in excess of $2,215 million (year to 30 June 2008 AUD) being the third largest contributor to global sales. Amcor Australasia operates from 60 plants across Australia and New Zealand, as a packaging supplier to food, beverage and industrial manufacturers. The company’s products include corrugated boxes, cartons and folding cartons, aluminium cans for beverages flexible packaging, plastic and metal closures, glass wine bottles, multiwall sacks, paper, cartonboard and paper recycling.
The Solution
Amcor Australasia internally allocated and applied all company costs down to an invoice line level and then consolidated all 32 data feeds (including SAP and MFG/PRO) into SAP Business Warehouse (BW) where cost calculations are performed. Amcor Australasia then looked to QlikView and Inside Info to deliver the business intelligence layer of the project. QlikView was used successfully as the Pocket Margin Database (PMDB) reporting front end for Amcor’s European Flexibles and American PET Business Units, who received fast return on value and quick adoption. QlikView is Amcor’s preferred business intelligence platform to sit on top of SAP BW, using QlikView’s SAP Connector to draw data out, while QlikView Server provides simple, self-serve interactive analysis of this transactional data for nearly 500 people across the business.
Operational Impact
  • QlikView delivered value fast for Amcor – with Inside Info working with them to design and deploy their BI applications they saw a significant return in a few months.
  • QlikView has also made it easy for account managers to deliver value-based selling solutions. Account managers are now measured on margin as well as volume.
  • Marketing can now see where they are making money based on incentives, rebates and volume discounts and how this delivers profitability across an individual customer, product line and market segment.
Quantitative Benefit
  • Improved service levels resulting in delivery in full on time lifting from an average of 81% to 95% in 3 months.

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