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As a news company, IDG has its own compelling story with QlikView
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
The Challenge
IDG Denmark, a business unit of IDG, world’s leading technology media, research, and event company, was facing challenges with data analysis. Their business processes were supported by a Siebel® CRM system and a MBS (Microsoft® Business Solutions) Navision ERP system, which churned out static paper reports. Analysis of data across systems was only possible by manual creation of spreadsheets – a tedious and risky process which provided outdated information. With millions of lines of data to analyze, Excel® exceeded the ability to provide IDG Denmark with the needed detail. The company had limited resources to do this – both on staff and financially. They needed a powerful, yet easy-to-use Business Intelligence tool for interactive data analysis, enabling IDG Denmark to effectively and proactively monitor, manage, and optimize the business.
About The Customer
IDG Denmark is a business unit of IDG, the world’s leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers, features the largest network of technology-specific web sites with more than 400 around the world and is also a leading producer of more than 170 computer-related events worldwide. IDG Denmark’s business processes are supported and handled by a Siebel® CRM system and a MBS (Microsoft® Business Solutions) Navision ERP system, which churn out static paper reports.
The Solution
IDG Denmark deployed QlikView to 50 employees, with the first prototype up and running in 45 days. With QlikView across 4 functional areas, IDG analyzes financials, revenue, pricing, performance of sales force against plan, and web traffic by content - all focused on effectively managing the business on a daily basis. With QlikView Server, IDG easily handles the millions of lines of data aggregated across its systems including Siebel CRM, Navision ERP and its Web logs. QlikView provides IDG with a common dashboard allowing its Managing Director and CFO to view KPIs across all of the operating units and have complete visibility into operations.
Operational Impact
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