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Bubble Group > Case Studies > Automating Commission Calculation for SMEs: A Case Study on Incentiv
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Automating Commission Calculation for SMEs: A Case Study on Incentiv

Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
Applicable Industries
  • Buildings
  • Cement
Applicable Functions
  • Sales & Marketing
Use Cases
  • Building Automation & Control
  • Inventory Management
The Challenge
Incentiv was founded by Matthew Haller, a former management consultant for Deloitte, who identified a significant problem in the business management application sector. He noticed that many companies were spending millions of dollars on custom solutions to support their sales teams, only to discard these solutions before they went live due to changes in business strategy. This wasteful and inefficient process was particularly prevalent in the area of commission calculation for small and medium-sized businesses. These companies needed a way to automate the commission calculation process, provide real-time insights into rep earnings, organize all sales contracts, and automatically provide insights and analytics on commission budget expenditure.
About The Customer
Incentiv's primary customers are small and medium-sized businesses that need to automate their commission calculation process. These businesses often lack the resources to develop custom solutions and are looking for a cost-effective, efficient, and user-friendly solution. They need real-time insights into rep earnings, organized sales contracts, and automatic insights and analytics on how their commission budget is being spent. Incentiv's customers value the simplicity of the app's setup process, which involves uploading just two files, and the speed with which they can process commissions.
The Solution
In response to this challenge, Haller created Incentiv, an app that automates the entire commissions calculation process for small and mid-sized companies. The app is designed to be user-friendly and efficient. New customers simply upload two files - one for user access/permissions and another with pay/quota information for each of their users. The Incentiv customer success team then configures the backend of the system for the company's specific plans. From there, processing commissions is as simple as uploading a transaction report, a process that can be completed in under 30 minutes. The app was built on Bubble, a platform that allowed Haller to rapidly build a complex application, test the UI, play with different data models, and connect to existing infrastructure.
Operational Impact
  • Incentiv has provided a significant operational benefit to its customers by automating a previously time-consuming and complex process. The app's user-friendly design and efficient operation have eliminated the need for costly custom solutions and reduced the time spent on commission calculations. Furthermore, the app provides valuable real-time insights and analytics, helping businesses to better understand and manage their commission budget. Looking ahead, Incentiv plans to further enhance the user experience by adding a lightweight plan calculator and evolving their analytics platform to include guardrails and best practices for commission monitoring.
Quantitative Benefit
  • Incentiv has processed over $500,000 in commissions since its creation.
  • The commission calculation process can be completed in under 30 minutes.

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