Automating Marketing for Financial Blogging: A Zapier Case Study

• Platform as a Service (PaaS) - Application Development Platforms

• Sales & Marketing

• Time Sensitive Networking

Marjolein, a financial blogger based in the Netherlands, was struggling to manage her full-time job and her side hustle of blogging about her financial journey. She was spending a significant amount of time promoting her work on social media, which was not only time-consuming but also a task she did not particularly enjoy. She wanted to focus more on content creation rather than promotion. Additionally, she was looking for an efficient way to grow her audience and reach her financial goals, which included retiring early. The challenge was to find a solution that could automate her marketing efforts, save time, and help her grow her blog audience.

Marjolein is a financial blogger based in the Netherlands who also holds a full-time job. She is part of the FIRE (Financial Independence, Retire Early) movement and blogs about her financial journey at Radical FIRE. Marjolein was looking for ways to retire early and was tired of living paycheck to paycheck. She was seeking an efficient way to manage her time while juggling her full-time job and various side hustles. She wanted to focus more on content creation for her blog and less on time-consuming tasks like social media promotion.

Marjolein turned to Zapier, a tool that offers automated workflows, to manage her blog's marketing. She used Zapier to automate her social media marketing, ensuring her content was consistently promoted on LinkedIn, Twitter, and other networking sites. One of her favorite automated workflows, or 'Zaps', shared her new posts to Reddit, a platform she found to have a good return on investment. Unlike other automatic sharing tools, Zapier offered customization options, allowing Marjolein to maintain her brand voice. Additionally, she used Zapier to automatically add customers who purchased her eBooks on Gumroad to her Mailchimp email list. This helped her keep customers engaged with her content and contributed to her financial bottom line.

• With the help of Zapier, Marjolein has been able to automate her marketing efforts, freeing up her time to focus on content creation and connecting with other bloggers. She no longer has to worry about promoting her content on various social media platforms, as this is now handled automatically. The customization options offered by Zapier have allowed her to maintain her brand voice in her promotions. The automation of adding customers to her email list has also helped her keep her audience engaged with her content. Overall, Zapier has helped Marjolein grow her blog, hit major financial milestones, and move closer to her goal of early retirement.

• Marjolein tripled her monthly pageviews since she started automating with Zapier.

• She is now receiving daily sponsored content requests.

• Her reach on social media has increased tremendously.