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Aventon's Customer Support Transformation with AI
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Leasing Finance Automation
The Challenge
Aventon, an innovative electric bike company, was facing a significant challenge in managing its customer support requests. During the pandemic, the demand for their e-bikes skyrocketed, leading to an increase in customer support requests. The small team of agents was handling an average of 500 tickets per day, with email response times averaging 1.5 - 2 weeks. The situation worsened during the peak season in June 2021, when they had to disable their chat capabilities due to a backlog of 2,400 tickets. Aventon needed a solution to scale its operations and connect with customers on their preferred channels while also deflecting repeatable queries from live agents. They were looking for a solution that could easily integrate with their existing tech stack, which included Zendesk (CRM), Shopify (order management), and Helpjuice (knowledge base).
About The Customer
Aventon is a company that specializes in the production of innovative electric bikes. During the pandemic, the demand for their products increased significantly, leading to a surge in customer support requests. The company has a small team of agents who were overwhelmed with the volume of tickets, averaging 500 per day. Aventon believes in the power of technology and automation and adheres to a 'less talk, more do' philosophy. They were looking for a solution that could help them scale their operations, connect with customers on their preferred channels, and deflect repeatable queries from live agents.
The Solution
In late 2021, Aventon introduced a Netomi AI-powered assistant, Bolt, on chat and email. Bolt was designed to swiftly resolve repeatable queries spanning both pre-sale and post-sale, including questions such as 'Can I get an estimated shipping date on my order?' and 'How and where do I install the reflector on my bike?'. This AI-powered assistant was able to deflect 50% of queries over chat and 15% over email, significantly reducing the workload on the customer support team. With the ability to offload repeatable issues to Bolt, agents could now focus on tackling complex and nuanced requests, offering 24/7 support. This solution not only improved the efficiency of the customer support team but also enhanced the customer experience by reducing response times.
Operational Impact
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