Download PDF
Belcorp's Transformation: Creating a Data-Driven Culture with IoT
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Sensors - Level Sensors
Applicable Industries
- Consumer Goods
- Education
Applicable Functions
- Procurement
- Product Research & Development
Use Cases
- Last Mile Delivery
- Virtual Training
Services
- Training
The Challenge
Belcorp, a leading beauty and cosmetics company in Latin America, was facing a challenge in its business intelligence model. The company was struggling with a high demand for business cases and was seeking solutions to empower its business areas and generate immediate responses to questions that previously took weeks to address. The traditional BI model was not serving the company's needs, and there was a need for a tool that could introduce the Self Service BI concept at Belcorp. This was part of the digital transformation initiated by the company's CTO & CDO, Venkat Gopalan. The company was also looking to involve its business areas in the selection of the new BI tool, a first in the company's history.
About The Customer
Belcorp is a Peruvian company with a presence in 13 countries and earnings in excess of one billion dollars. The company operates in the beauty and cosmetics segments and is primarily targeted at a female audience. Its leadership, headed by CEO Erika Herrero Bettarel, emphasizes female empowerment as a key ingredient in the essence of its three brands: Ésika, L’Bel, and Cyzone. Belcorp has undergone a significant evolution in recent years, with a full redesign of its Business Intelligence model. The company's continuous two-digit annual growth is attributed in part to this transformation.
The Solution
Belcorp decided to abandon the traditional BI model and chose Tableau as the visualization platform to head up the project. This was part of the company's initiative to create a solid data culture and invest in analytical training for each of its employees through its Data Academy. The Data Academy aimed to empower its various business areas with deep-seated analytical knowledge. The company also launched a training program focused on upskilling and reskilling to improve and develop key skills for future success. The training program was designed with specific objectives and roles for each learning level, from Data Literate Consumers to Analytics Experts. To train these professionals, Belcorp partnered with the specialized education firm Udacity. The company also promoted a data-driven culture through gamification, motivating employees to participate in different events, talks, and challenges.
Operational Impact
Quantitative Benefit
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
