Belcorp's Transformation: Creating a Data-Driven Culture with IoT

技术

应用基础设施与中间件 - 数据可视化
传感器 - 液位传感器

适用行业

消费品
教育

适用功能

采购
产品研发

用例

最后一英里交付
虚拟培训

服务

培训

挑战

Belcorp 是拉丁美洲领先的美容和化妆品公司，其商业智能模式面临挑战。该公司正在努力应对对业务案例的高需求，并正在寻求解决方案来增强其业务领域的能力，并对以前需要数周才能解决的问题做出即时答复。传统的 BI 模型无法满足公司的需求，Belcorp 需要一种可以引入自助服务 BI 概念的工具。这是该公司 CTO 兼 CDO Venkat Gopalan 发起的数字化转型的一部分。该公司还希望将其业务领域纳入新 BI 工具的选择中，这在公司历史上尚属首次。

关于客户

Belcorp 是一家秘鲁公司，业务遍及 13 个国家，盈利超过 10 亿美元。该公司从事美容和化妆品领域的业务，主要针对女性受众。以首席执行官 Erika Herrero Bettarel 为首的领导层强调女性赋权是其三个品牌：Ésika、L'Bel 和 Cyzone 精髓的关键要素。近年来，Belcorp 经历了重大变革，对其商业智能模型进行了全面重新设计。公司持续两位数的年增长率部分归功于这一转型。

解决方案

Belcorp 决定放弃传统的 BI 模型，并选择 Tableau 作为可视化平台来领导该项目。这是该公司创建坚实的数据文化并通过其数据学院投资于每位员工分析培训的举措的一部分。数据学院旨在为其各个业务领域提供深入的分析知识。该公司还启动了一项专注于技能提升和再培训的培训计划，以提高和发展未来成功的关键技能。该培训计划针对每个学习级别（从数据素养消费者到分析专家）设计了特定的目标和角色。为了培训这些专业人员，Belcorp 与专业教育公司 Udacity 合作。该公司还通过游戏化推广数据驱动的文化，激励员工参与不同的活动、讲座和挑战。

运营影响

The implementation of the Belcorp Data Academy and the adoption of Tableau as the company's analytical platform have revolutionized decision-making in the corporation. Projects that used to take months are now completed in just a few hours. The company has also seen an increase in the frequency of use and adoption of new ways of working for data analysis. This has created new technical challenges for the team of Data Engineers, who had to completely rethink the data model and architecture to support this transformation. The company has also seen a high level of participation in the events created by the Belcorp Data Academy, fostering a data-driven mindset among its employees. The company is now moving forward on its path to becoming a Data-Driven Company, promoting the application of learned concepts and fostering data-based decision-making in its employees in their day-to-day work.

数量效益

Training of over 2,000 employees with basic concepts in the Data Literate Consumer role.
Creation of the Data Academy community in Workplace with over 1,500 people.
Organization of the first Artificial Intelligence event which brought together over 1,700 employees.