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Betable Case Study
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Betable, a fast-paced startup disrupting the world of real-money gaming, was producing more data than it could confidently manage. The CTO was spending over 10 hours a week generating ad hoc reports. Furthermore, executives and other non-engineers were having difficulty making sense of the final reports they received. The company needed a solution that could handle the vast amount of data being produced and present it in a way that was easily understandable for all stakeholders.
About The Customer
Betable is a privately held company that operates the world’s only real-money gaming platform. The company is licensed by the United Kingdom Gambling Commission and is headquartered in London, with an additional office in San Francisco. Betable is reinventing entertainment by merging the worlds of gaming and real-money play. As a fast-paced startup, Betable is disrupting the world of real-money gaming, but was facing challenges in managing and making sense of the vast amount of data it was producing.
The Solution
Betable implemented Domo, a business intelligence tool, to manage its data. Domo became the go-to source for department heads to get information required for key business decisions. On the product side, the company started watching company-wide KPIs like monthly active bettors, gross gambling yield, deposit rates, retention and more. Customer support started using Domo to monitor high-value customers. Revenue operations started tracking deposit/re-deposit funnels with decline rates and reasons. Compliance started watching player self-exclusions. Developer relations started tracking partner revenues, active bettors and many other player metrics. Marketing started using Domo to see where money was being spent and to analyze channel, campaign and marketing collateral performance.
Operational Impact
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