Boosting Facebook Live Distribution by 229X: A Case Study on Jump Consulting

• Application Infrastructure & Middleware - Event-Driven Application

• Equipment & Machinery
• Finance & Insurance

• Logistics & Transportation
• Sales & Marketing

• Last Mile Delivery
• Time Sensitive Networking

• System Integration
• Training

Bella Vasta, the founder of Jump Consulting, a pet business coaching company, was seeking to run a more efficient live streaming campaign that would generate a higher number of quality leads. Prior to this, she relied on a registration bot, social media posts, and co-marketing with guests to promote her webinars. However, she struggled to reach a larger audience with her live trainings. The goal was to design a system that would drive more views to Facebook Live while creating an engaging experience for the user. The challenge was to extend the organic reach of their live trainings without spending money on ads, which was proving to be a difficult task.

Jump Consulting is a company founded by Bella Vasta in 2007. Bella is a pet business coach with nearly 15 years of experience in the field. She offers one-on-one coaching, free online training, weekly podcasts, masterminds, and Facebook Live events. Her mission is to help pet business professionals create a scalable business for themselves and stand out from the competition. The company was seeking to run a more efficient live streaming campaign that would generate a higher number of quality leads.

To address this challenge, Bella partnered with Kelly Noble Mirabella of Stellar Media Marketing and Baby Got Bot. They decided to test a new Facebook Live strategy connected to a Messenger experience that relied on irresistible lead magnets. The strategy involved pre-registering people with a ManyChat Messenger bot, encouraging people to share the Facebook Live event, and making it easy to share the event. They used BeLive.tv to schedule the event beforehand and a Messenger Ref URL to sign up new leads for the Facebook Live. They also used AddEvent, a scheduling tool that lets registrants add the event to any calendar of their choice. On the day of the event, a broadcast reminder was sent out to everyone tagged for the Live event. During the event, attendees were given a keyword to comment on the Facebook Live to retrieve an irresistible offer.

• The new Facebook Live strategy was a success. With the help of ManyChat, Kelly was able to create a unique Facebook Live strategy that significantly boosted Jump’s viewership and lead volume. The company saw a significant increase in distribution and shares for the event, as well as more one-minute views and average view time. The strategy also made it easier for Jump to extend the organic reach of their live trainings without having to spend money on ads. This not only saved the company time and money but also helped them reach a larger audience.

• Increased distribution by 229.5x

• Boosted one-minute views by 33.28x

• Increased shares by 27.4x