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Boosting Facebook Live Distribution by 229X: A Case Study on Jump Consulting
技术
- 应用基础设施与中间件 - 事件驱动型应用
适用行业
- 设备与机械
- 金融与保险
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 时间敏感网络
服务
- 系统集成
- 培训
挑战
Jump Consulting 希望开展更高效的直播活动，以产生更多优质潜在客户。他们努力通过现场培训吸引更多观众，并希望找到更好的方法。
关于客户
Jump Consulting 是一家宠物商业辅导公司，由 Bella Vasta 于 2007 年创立。他们提供一对一辅导、免费在线培训、每周播客、策划者以及 Facebook 直播活动。他们的使命是帮助宠物业务专业人士为自己创建可扩展的业务并在竞争中脱颖而出。
解决方案
他们与 Stellar Media Marketing 和 Baby Got Bot 的 Kelly Noble Mirabella 合作，设计了一个系统，可以增加 Facebook Live 的观看次数，同时为用户创造有趣、引人入胜的体验。他们使用 ManyChat 测试与 Messenger 体验相关的新 Facebook Live 策略，以增加来自现场培训的潜在客户，该策略依赖于不可抗拒的潜在客户磁铁。
运营影响
数量效益
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