CallTrackingMetrics Case Study

Technology Category

Application Infrastructure & Middleware - API Integration & Management
Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Software
Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Real-Time Location System (RTLS)
Supply Chain Visibility

Services

Software Design & Engineering Services
System Integration

The Challenge

Michael Barnett, the founder of ContactCloud, a fast-growing omnichannel communications company, was looking for a robust SMS marketing solution for his clients. He found that while text messaging can increase conversions by up to 328% after three or more follow-up texts, correct usage and strategy can prove a little harder to master. This is why Michael’s intimate knowledge of CTM’s software capabilities, coupled with a team of resourceful developers and dedicated support staff, has enabled ContactCloud to grow significantly over the past year, with hundreds of thousands of text messages sent out by client businesses per month. However, the success of a company’s text messaging campaigns depends on its forethought and team bandwidth. A major problem Michael has seen companies face is lackluster customer support.

About The Customer

ContactCloud is a fast-growing omnichannel communications company founded by Michael Barnett. As a white label company that packages and sells CTM’s software suite, ContactCloud provides automated text messaging support for clients—one of today’s most sought-after business solutions. ContactCloud doesn’t just integrate and implement CTM’s software suite into a client’s existing system, but it also guides companies with a hands-on approach to building out a robust text messaging solution for better marketing campaigns and customer follow-ups. The result is a growing white label company that’s leveraging CTM’s software suite to revolutionize client business’ marketing strategies.

The Solution

ContactCloud doesn’t just integrate and implement CTM’s software suite into a client’s existing system, but it also guides companies with a hands-on approach to building out a robust text messaging solution for better marketing campaigns and customer follow-ups. The result is a growing white label company that’s leveraging CTM’s software suite to revolutionize client business’ marketing strategies. ContactCloud recommends its customers to send small, segmented campaigns and prepare to check for (and answer) all replies. Text messaging is not going away, but for companies to leverage text message marketing requires a thoughtful strategy, a strong support team, and a software suite capable of accurately sending out, receiving and tracking text messages.

Operational Impact

ContactCloud has helped its clients revolutionize their marketing campaigns, customer engagement, and communication strategies using CTM’s text messaging software.
ContactCloud has grown significantly over the past year, with hundreds of thousands of text messages sent out by client businesses per month.
ContactCloud has worked closely with CallTrackingMetrics, bringing Michael’s clients dependable software and SMS marketing with ever-evolving integrations, updates, and features.

Quantitative Benefit