CallTrackingMetrics: Enhancing Marketing Campaign ROI with IoT

• Analytics & Modeling - Real Time Analytics
• Application Infrastructure & Middleware - Event-Driven Application

• Cement
• Telecommunications

• Quality Assurance
• Sales & Marketing

• Speech Recognition
• Visual Quality Detection

• Testing & Certification

CallTrackingMetrics, a company that helps businesses and advertising agencies track the sources most likely to convert, faced a significant challenge. They needed to determine the effectiveness of marketing campaigns, lead conversions, and ROI in real-time. The quality of service was a critical factor in their business, as phone sales remained highly relevant despite the increased focus on digital sales. However, setting up reliable call tracking was a complex and expensive task. Most existing solutions were part of larger marketing packages that not all clients needed. Furthermore, the company faced quality issues with their initial platform, including grainy phone conversations and unexplained outages. These issues were detrimental to their clients, as dropped or incomprehensible calls forced them to resort to other communication channels with significantly lower conversion rates.

CallTrackingMetrics serves advertising agencies and businesses that need to track the sources most likely to convert. Their customers place a premium on live call conversations and require real-time insights into the effectiveness of their marketing campaigns, lead conversions, and ROI. These customers demand a reliable and high-quality communication solutions partner to build their businesses with. They also require more phone numbers as their businesses grow to track ad performance. Furthermore, they need access to core call center metrics and additional insights around call quality to provide more actionable insights for their businesses. CallTrackingMetrics' customers also value security, requiring multi-user access control and 2FA access to the account portal.

To address these challenges, Todd Fisher, CEO of CallTrackingMetrics, decided to build a streamlined call tracking application that would meet clients' specifications. The application needed to be reliable, adaptable, and provide high-quality phone service for customers around the world. Fisher moved his application to Twilio due to its reputation for reliability and quality. Twilio's high call quality and unparalleled uptime since 2010 enabled CallTrackingMetrics to better support and help grow their customers' businesses. As the business grew, CallTrackingMetrics' customers demanded more phone numbers to track ad performance. Twilio proved to be a reliable provider of quality phone numbers, allowing the business to scale reliably and maintain the same level of service. Twilio's API provided all the core call center metrics their customers needed, and their Voice Insights product offered additional metrics around call quality. This allowed CallTrackingMetrics to provide their customers with more actionable insights around call quality, a vital component for successful phone sales businesses.

• The partnership with Twilio has allowed CallTrackingMetrics to differentiate their offering from other call tracking solutions in the market. Twilio's API and Voice Insights product have enabled CallTrackingMetrics to provide their customers with all the core call center metrics they need, as well as additional insights around call quality. This has translated into ROI for CallTrackingMetrics as they can provide their customers with more actionable insights, a vital component for successful phone sales businesses. Furthermore, Twilio's web interface provides clear and succinct updates on what is happening across their business, allowing them to easily see the full picture of what happened during a call. This has enabled faster resolution of issues so customers can get their phone sale operations back up and running as quickly as possible. Finally, Twilio's multi-user access control and 2FA access to the account portal have enabled CallTrackingMetrics to scale securely as their organization grew, reassuring customers that their data is safe.

• 450% Annual growth with Twilio
• 8K Customers globally
• 30 Countries with CallTrackingMetrics customers