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Verse > Case Studies > Cardone Ventures Boosts ROI by 3X with Verse's AI and Human Optimized Campaign
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Cardone Ventures Boosts ROI by 3X with Verse's AI and Human Optimized Campaign

Technology Category
  • Sensors - Haptic Sensors
Applicable Functions
  • Sales & Marketing
Use Cases
  • Onsite Human Safety Management
  • Time Sensitive Networking
The Challenge

Cardone Ventures was facing a number of challenges that were affecting their return on investment (ROI) and overall efficiency. The sales team was spending an excessive amount of time pursuing unqualified leads, which diverted their focus from motivated prospects. This not only wasted valuable resources but also reduced the potential for successful conversions. Additionally, the company lacked 24/7 coverage for inbound leads. This meant that any leads that came in during off hours were not contacted until business hours resumed, leading to potential missed opportunities. Furthermore, the company was struggling with slow lead response times. With leads coming in around the clock, it was not feasible to drop everything to respond immediately, leading to delays and potential loss of interest from the leads.

About The Customer

Cardone Ventures is a company that was struggling with inefficient lead management and engagement processes. They were wasting valuable resources on unqualified leads and lacked 24/7 coverage for inbound leads. This led to potential missed opportunities and reduced their return on investment. Furthermore, they were dealing with slow lead response times, which could lead to loss of interest from potential leads. They needed a solution that could provide a fast and authentic human touch, ensure 24/7 lead coverage, and drive inbound calls to increase their chances of successful conversions.

The Solution

To overcome these challenges, Cardone Ventures implemented Verse's After Hours and Verse Engage solutions. These solutions provided a combination of AI and human-optimized campaigns that offered a fast and authentic human touch to their lead engagement process. With 24/7 lead coverage, all leads felt valued regardless of the time they came in, ensuring no opportunities were missed. This also meant that the sales team could focus on motivated prospects during business hours, while the Verse solutions took care of the off-hour leads. Additionally, Verse's solutions drove inbound calls. If a team member was available, Verse transferred hot leads to them, allowing for a natural transition in the conversation and increasing the chances of successful conversions.

Operational Impact
  • The implementation of Verse's solutions led to significant operational improvements for Cardone Ventures. The sales team was able to focus more on motivated prospects, leading to more efficient use of their time and resources. The 24/7 lead coverage ensured that no opportunities were missed, regardless of when the leads came in. This also improved the company's lead response times, as they no longer had to drop everything to respond to leads immediately. The human touch provided by the AI and human-optimized campaigns made the lead engagement process more authentic, which likely contributed to the increased re-engagement rate. Furthermore, the ability to transfer hot leads to available team members allowed for a natural transition in the conversation, increasing the chances of successful conversions.

Quantitative Benefit
  • Boosted ROI by 3X on spent marketing dollars

  • Achieved a 47% re-engagement rate

  • Provided 24/7 lead coverage

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