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CEMEX S.A.B. de C.V.: Leveraging Social Business and Analytics for Employee Expertise Development
Technology Category
- Analytics & Modeling - Predictive Analytics
- Cybersecurity & Privacy - Identity & Authentication Management
Applicable Industries
- Cement
- Education
Applicable Functions
- Product Research & Development
Services
- Training
The Challenge
CEMEX S.A.B. de C.V., a global leader in the manufacture and distribution of cement, ready-mix concrete, aggregates, and related building materials, recognized the potential of its high-profile social business platform as a tool for employee skill development. The company, which employs over 44,000 people in more than 50 countries, saw that its employees were using the platform to share and develop their expertise. However, the challenge was to structure and accelerate this organic collaboration and content creation to fully capitalize on the information-sharing that employees had already developed. The company needed a solution that could identify areas of expertise across the organization and analyze gaps in expertise to define personalized skill development plans.
About The Customer
CEMEX S.A.B. de C.V. is a global leader in the manufacture and distribution of cement, ready-mix concrete, aggregates, and related building materials. The company is headquartered in San Pedro Garza Garcia, Mexico, and employs more than 44,000 people in over 50 countries. In 2012, CEMEX earned revenues exceeding USD15 billion and held assets of more than USD49 billion. The company recognized the potential of its high-profile social business platform as a tool for employee skill development and sought to capitalize on the information-sharing that employees had already developed.
The Solution
CEMEX implemented a solution that combined IBM® Connections and IBM Research. The solution uses content analytics to identify areas of expertise across the organization by analyzing each employee’s patterns of social media content creation and consumption. Predictive models were used to analyze gaps in expertise, which helped define personalized skill development plans to accelerate employee learning in specific subject areas. The solution also combined analytics with social business software to precisely measure learner expertise level and use personalized recommendations to accelerate employee learning. Intuitive visualizations were used to deliver feedback to motivate and empower learners to assess and advance their expertise independently. Additionally, content analytics enabled CEMEX to measure employee progress and express the value of expertise development as a learning ROI.
Operational Impact
Quantitative Benefit
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