Cisco Fuels Business Insights with QlikView

Technology Category

Analytics & Modeling - Big Data Analytics
Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics
Predictive Replenishment

Services

Data Science Services

The Challenge

Cisco, a worldwide leader in networking, was sitting on mountains of rich data that could empower individuals throughout the company. However, the company was facing challenges in transforming this data into actionable business intelligence. Cisco has a broad array of products, each with their own cadence of product releases. Additionally, Cisco customers also have different products in their deployments which create complexity with respect to support and maintenance for individual customers. With nearly 500 million lines of complex data, the company wanted an easy and efficient way to deliver quality data to the consumers of the information. Cisco launched a “business intelligence (BI) bake-off” over five years ago in search of a comprehensive BI solution that could help fuel business insights.

About The Customer

Cisco is a worldwide leader in networking that transforms how people connect, communicate and collaborate. The company helps customers solve important business challenges by delivering intelligent networks and technology architectures built on integrated products, services and software platforms. Cisco operates in more than 165 countries with nearly 70,000 employees and has more than 470 offices across the world. The company is changing the way the world works, lives, plays and learns. Cisco strives to create long-lasting customer relationships and provide solutions that support their success.

The Solution

After exploring several BI platforms, Cisco chose QlikView as it best fit their needs. The QlikView Business Discovery Platform delivers self-service BI that empowers business users by enabling innovative decision-making. Not only does QlikView bring together data from multiple sources into a single view, its dynamic applications can be rolled out in days. Using QlikView, Cisco created a dashboard that presented data from its large installed base which resides in a QlikView server. With data in Oracle, Hadoop and Teradata, Cisco consolidated the installed base data into QlikView for easy user access. The dashboard became a go-to resource for sales operations as individuals were able to rapidly slice and dice data and assemble a view of information useful to them and therefore their customers.

Operational Impact

Managers have increased visibility into sales opportunities and can make informed decisions to capture their sales leads.
The time needed to identify potential risks to the operation of the customer’s network was significantly reduced– allowing managers a timely view into potential problems and time to react.
Marketing teams are now using QlikView to ensure customers have the best and latest Cisco technology.

Quantitative Benefit

Cisco has saved more than $4 million dollars to date.
Generated more than $100 million in additional revenue from the support and service contracts they are now able to monitor and quickly address.