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Colonial Life improves visibility into customer data with QlikView
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Data Science Services
The Challenge
In 2005, Colonial Life's Business Intelligence and IT groups decided to provide improved analytic and reporting capabilities to its user community. However, it was imperative for user acceptance of any solution that it be as easy to use as possible at all skill levels. In addition, high transaction volumes among the company’s 60,000+ customer accounts meant that the chosen solution needed to aggregate information quickly and completely to facilitate decision-making. A visit to a data warehousing conference brought QlikView to the attention of Bryan Allen, the company’s Assistant Vice President of Business Intelligence. After an evaluation process put six tools through their paces, the Colonial Life team ultimately selected QlikView based on their capabilities, ease of use, and performance.
About The Customer
Colonial Life, an affiliate of Unum Group, is a market leader in providing benefits solutions in one neat package: excellence in communications, enrollments, service, and personal insurance products and services that make benefits count for employers and their employees alike. For employees whose insurance plans leave them feeling vulnerable, Colonial Life can help restore peace of mind through personal insurance products that complete their coverage. Headquartered in Columbia, S.C., and founded in 1939, Colonial Life offers a broad line of personal insurance products including disability, accident, life, cancer, critical illness, hospital confinement and limited benefit medical coverage.
The Solution
Since the selection of QlikView, nearly 100 QlikView applications have been deployed across the company, with 400 internal users able to quickly analyze data volumes up to 50 million lines. Colonial Life offers customers state-of-the-art, flexible enrollment capabilities. The company’s web-based Harmony enrollment system allows not only enrollment, but field-based configuration and setup for each case. This system supports Colonial Life’s 7,800+ agents and brokers. Harmony quickly became a differentiator for Colonial Life, with field agents able to present products to customers and enroll them from the same application. However, a solution needed to be developed to support Harmony reporting to provide sales, marketing and finance teams with a comprehensive analysis of the data across product offerings, geographies and other key indicators. Harmony reporting using QlikView quickly filled the gap.
Operational Impact
Quantitative Benefit
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