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Aptean > Case Studies > Customer Success - Ahlsell
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Customer Success - Ahlsell

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions
  • Sales & Marketing
Services
  • Software Design & Engineering Services
The Challenge
Ahlsell, a leading wholesaler in the Nordic region, was seeking to implement a new CRM system. The company's primary focus is on electrical, plumbing, and HVAC supplies, tools, and equipment. The challenge was to find a system that would help its sales agents and sales managers achieve better alignment with senior management objectives. The company needed a solution that was flexible, easy to integrate with other supporting systems, and user-friendly.
About The Customer
Ahlsell is the largest wholesaler in the Nordic region, with a primary focus on electrical, plumbing, and HVAC supplies, tools, and equipment. The company is headquartered in Stockholm, Sweden, and employs over 4,000 people. Ahlsell's goal is to improve its sales processes and make them more efficient. To achieve this, the company uses a centralized order management solution and a CRM system.
The Solution
Ahlsell selected Pivotal CRM as their solution. The decision was based on the system's flexibility, its ease of integration with other supporting systems, and its user-friendliness. An important factor in the decision-making process was that Pivotal is based on the latest Microsoft technology. Over 3,000 sales agents have been trained and are using Pivotal CRM continuously. The system provides 'early warning' signals to encourage proactive behavior, which has resulted in better service between the sales team and its customers.
Operational Impact
  • The implementation of Pivotal CRM has resulted in improved alignment between sales agents, sales managers, and senior management objectives.
  • The system's 'early warning' signals encourage proactive behavior, leading to better service between the sales team and its customers.
  • The user-friendliness and flexibility of the system have made it easy for over 3,000 sales agents to adopt and use continuously.
Quantitative Benefit
  • The ROI for the entire project was achieved in approximately 12 months.

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