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Data becomes a strategic asset: Active Intelligence drives customer experience
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
The Challenge
Rackspace Technology was dealing with a chaotic data environment, which was more of a liability than an asset. The business intelligence team was spending more time fact-checking than delivering actionable insights. The company needed to transform its data into a strategic asset that could help it compete better in terms of customer experience. To achieve this, Rackspace Technology established its Global Data Office.
About The Customer
Rackspace Technology is a leading end-to-end multicloud technology services company. They design, build and operate their customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. They partner with their customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.
The Solution
Rackspace Technology embarked on an analytics modernization journey, transforming its on-premises environment to Google Cloud and migrating from QlikView to Qlik Sense. The company now has next-generation analytics delivering a 'governed source of fact'. This is driving Active Intelligence across the global organization and user adoption is doubling every month.
Operational Impact
Quantitative Benefit
