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Data becomes a strategic asset: Active Intelligence drives customer experience
技术
- 基础设施即服务 (IaaS) - 云计算
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
- 商业运营
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
Rackspace Technology was dealing with a chaotic data environment, which was more of a liability than an asset. The business intelligence team was spending more time fact-checking than delivering actionable insights. The company needed to transform its data into a strategic asset that could help it compete better in terms of customer experience. To achieve this, Rackspace Technology established its Global Data Office.
关于客户
Rackspace Technology is a leading end-to-end multicloud technology services company. They design, build and operate their customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. They partner with their customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.
解决方案
Rackspace Technology embarked on an analytics modernization journey, transforming its on-premises environment to Google Cloud and migrating from QlikView to Qlik Sense. The company now has next-generation analytics delivering a 'governed source of fact'. This is driving Active Intelligence across the global organization and user adoption is doubling every month.
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