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Alteryx > Case Studies > DatabaseUSA Relies on Alteryx to Ensure Clients Get the Most Accurate Lists and Data Possible

DatabaseUSA Relies on Alteryx to Ensure Clients Get the Most Accurate Lists and Data Possible

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Telecommunications

Services

Data Science Services

The Challenge

DatabaseUSA, a leading provider of business and personal mailing lists, email lists, sales leads, and related database products, was facing a challenge in maintaining the quality and accuracy of its data. The company was dealing with raw data from hundreds of different sources and multiple directories, including data from utility companies and call data from its call center. To manage this, the company had to hire individuals with high-level data expertise, which was costly. Moreover, every time new data was introduced, the company had to develop a significant amount of new, low-level code to get the data into its database successfully and accurately. This process was not only expensive but also difficult to scale.

About The Customer

DatabaseUSA.com is a leading provider of business and personal mailing lists, email lists, sales leads, and related database products. The company's lists and online products are used by customers large and small for a variety of purposes, including marketing, analytics, customer profiling, background checks, business verifications, and employee queries. The company's products have been highlighted on the television news program “60 Minutes.” DatabaseUSA is one of the few database providers that still compiles its own complete databases from original sources, performing rigorous verifications online, via its call center, and by way of proprietary algorithms, resulting in greater than 95 percent data accuracy.

The Solution

DatabaseUSA decided to use Alteryx Analytics for its data management needs. Alteryx provided the company with the necessary ETL and data blending capabilities. The solution was able to handle tasks like standardization and duplicates effectively. Alteryx was used to standardize, clean, and de-dupe the data from the different sources, and then bring it into DatabaseUSA's own database to identify which records were truly new. The Alteryx team also supported DatabaseUSA's unconventional deployment requirements to a hosted server environment due to data sensitivity issues.

Operational Impact

Blended hundreds of data sources, including call center data, online data, and utility data, into a clean, accurate database
Compressed complex processes from several weeks into hours, enabling the delivery of ad hoc requests as the DatabaseUSA team tests new business rules
Replaced script and low-level code with a simple drag-and-drop visual workflow

Quantitative Benefit