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Driva Puts Business Insights into High Gear with Domo
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Automotive
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Predictive Quality Analytics
Services
- Data Science Services
The Challenge
Driva, an Australian car financing platform, was struggling with managing and leveraging its data as the company expanded into new product lines and markets. They were collecting data through various sources such as consumer application info, their CRM system, Google Analytics, and their product-based analytics software. However, it became too difficult to reconcile data across different sources or create reports using multiple data sources. They needed a solution that could bring all its business data together into a single source of truth.
About The Customer
Driva is a car financing platform based in Australia that helps shoppers quickly get personalized loan quotes and pre-approval. The company has expanded beyond its original vision of brokering consumer new car loans to broker other products like commercial car loans, insurance, and refinancing. As the company expanded into new product lines and markets, it found itself beginning to struggle with managing and leveraging its data. They were collecting data through various sources such as consumer application info, their CRM system, Google Analytics, and their product-based analytics software.
The Solution
Driva chose Domo as their solution to manage their data. Domo was recommended to them as the market leader in the space and had all the capabilities Driva required. Its pre-built connectors meant that the company could quickly get up to speed without redeploying its engineering resources. Thanks to Domo, Driva can now bring all its business data together into a single source of truth. Senior managers across sales, marketing, engineering, operations, and finance all have access to Domo, ensuring that their teams have the company’s full portfolio of data and insights at their disposal. Driva uses Domo each week during its check-ins to track progress across its different products. They also use Domo to inform, manage, and track their quarterly OKR process.
Operational Impact
Quantitative Benefit
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