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Fastly Empowers GIPHY to Deliver Billions of GIFs Seamlessly and Cost-Effectively
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Product Research & Development
Use Cases
- Building Automation & Control
- Time Sensitive Networking
Services
- System Integration
The Challenge
GIPHY, a platform that serves billions of stickers, clips, and GIFs daily to its global user base, faced the challenge of delivering content seamlessly, reliably, and cost-effectively. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. The challenge was to ensure a speedy, lag-free search experience for GIPHY end users. Additionally, GIPHY needed to protect its platform from malicious traffic and reduce traffic to origins for cost savings. The company also required data logs to drive analytics and future content development, and needed to maintain agility in the development of platform enhancements.
About The Customer
GIPHY is a popular platform that serves billions of stickers, clips, and GIFs every day to its global user base. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. GIPHY aims to deliver content seamlessly, reliably, and cost-effectively to its users. The company also strives to provide a speedy, lag-free search experience for its end users. GIPHY is committed to maintaining a secure platform and driving analytics and future content development through data logs.
The Solution
Fastly emerged as the best choice for GIPHY, providing several significant benefits. Firstly, Fastly helped GIPHY achieve major cost reductions by reducing traffic to origins and enabling the company to maintain a good cache hit ratio with their API. This resulted in enormous savings in media transfers, with more than a petabyte per month of data transfers. Secondly, Fastly logs became the basis for GIPHY's analytics. All search requests were logged and processed overnight, allowing GIPHY to stay on top of trending topics. Lastly, Fastly proved its worth through its developer experience, enabling GIPHY to pivot and stay agile as a company. Fastly's Next-Gen WAF also helped GIPHY secure its platform and make it more reliable by blocking malicious traffic at the edge.
Operational Impact
Quantitative Benefit
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