Ferronordic's Global Asset Management Revolution with Canto

• Application Infrastructure & Middleware - Middleware, SDKs & Libraries

• Construction & Infrastructure
• Equipment & Machinery

• Sales & Marketing

• Construction Management
• Smart Collateral Management

• System Integration
• Training

Ferronordic, a global service and sales company specializing in construction equipment and trucks, faced a significant challenge in managing its digital assets. With operations spread across Germany, Kazakhstan, and Russia, the company's marketing efforts involved multichannel marketing, social media events, and targeted email campaigns. These activities generated a vast amount of content, including customer testimonials and 'job stories' that needed to be stored for review and future production. However, the company's approach to asset management was inefficient and disorganized. Assets were difficult to locate and were not being utilized to their full potential. The lack of a centralized system to organize and view content resulted in a significant portion of costly images going unused. The company needed a solution to consolidate and organize its growing library of assets, with features such as link sharing, the ability to upload and tag large numbers of assets, and support for multiple users in multiple languages.

Ferronordic is a global service and sales company that specializes in construction equipment and trucks. Established in 2010, Ferronordic is the dealer of Volvo Trucks, Renault Trucks, and Sandvik in Germany and the dealer of Volvo Construction Equipment, Mecalac, and Sandvik in Kazakhstan. Ferronordic also provides various contracting services that include workshop services, mobile services, and repair and warranty services. Based in Sweden, the company maintains a network of more than 100 workshops across Germany, Kazakhstan, and Russia. The company engages in multichannel marketing along with organizing social media events and targeted email campaigns, generating a vast amount of content that needs to be efficiently managed.

Ferronordic decided to invest in a digital asset management (DAM) platform to consolidate and organize its growing library of assets. After reviewing multiple providers, the company chose Canto, which offered an ideal combination of functionality and usability for its multinational operation. The first step involved transferring content from existing servers into the Canto library. This process was largely manual, with a member of the marketing team going through each folder to identify what needed to be tagged and uploaded into Canto. As files were transferred, the team created a new organizational and metadata structure that started with identifying files by country, then broke other categories such as project name, location of photo shoot, and equipment models. All content was also translated into three languages: English, Russian, and German. Once the structure was in place, the team provided access to people throughout the company so they could locate and retrieve assets as needed. Canto’s intuitive interface and the well-organized library eliminated the need for extensive training.

• The implementation of Canto's DAM platform provided Ferronordic with the tools it needed to take better control over its content, streamline production, and get more value out of its assets. Consolidating the company’s photos and videos into a single source of truth has allowed the marketing team to work smarter and spend less time searching for the content they need to create compelling multimedia campaigns. The new system also improved the approval workflows for photos and videos related to promotional projects. Now, the team can preview assets and upload only approved content, streamlining searching, file management, and future production. The use of Canto Portals made sharing assets easier, with a dedicated portal for uploading social media assets each month to share them with a third-party agency. Assets can also be distributed to suppliers via link sharing or by permitting them to register to access the general portal. The implementation of Canto also provided an opportunity to establish more control over the company’s brand identity, ensuring consistency across multiple channels.