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Ferronordic's Global Asset Management Revolution with Canto
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 建筑与基础设施
- 设备与机械
适用功能
- 销售与市场营销
用例
- 施工管理
- 智能抵押品管理
服务
- 系统集成
- 培训
挑战
Ferronordic 是一家专门从事建筑设备和卡车的全球服务和销售公司，在管理其数字资产方面面临着重大挑战。该公司的业务遍及德国、哈萨克斯坦和俄罗斯，其营销工作涉及多渠道营销、社交媒体活动和有针对性的电子邮件活动。这些活动产生了大量的内容，包括客户评价和“工作故事”，需要存储起来以供审查和未来生产。然而，该公司的资产管理方法效率低下且杂乱无章。资产很难找到，而且没有充分发挥其潜力。由于缺乏集中式系统来组织和查看内容，导致很大一部分昂贵的图像未被使用。该公司需要一个解决方案来整合和组织其不断增长的资产库，并具有链接共享、上传和标记大量资产的能力以及支持多种语言的多个用户等功能。
关于客户
Ferronordic 是一家专门从事建筑设备和卡车的全球服务和销售公司。 Ferronordic 成立于 2010 年，是沃尔沃卡车、雷诺卡车和山特维克在德国的经销商，也是沃尔沃建筑设备、Mecalac 和山特维克在哈萨克斯坦的经销商。 Ferronordic 还提供各种承包服务，包括车间服务、移动服务以及维修和保修服务。该公司总部位于瑞典，在德国、哈萨克斯坦和俄罗斯拥有 100 多个车间网络。该公司从事多渠道营销以及组织社交媒体活动和有针对性的电子邮件活动，产生了大量需要有效管理的内容。
解决方案
Ferronordic 决定投资数字资产管理 (DAM) 平台，以整合和组织其不断增长的资产库。在审查了多个供应商后，该公司选择了 Canto，它为其跨国运营提供了功能性和可用性的理想组合。第一步涉及将内容从现有服务器传输到 Canto 库。这个过程主要是手动的，营销团队的一名成员会仔细检查每个文件夹，以确定需要标记哪些内容并将其上传到 Canto。随着文件的传输，该团队创建了一个新的组织和元数据结构，首先按国家/地区识别文件，然后打破其他类别，例如项目名称、照片拍摄位置和设备型号。所有内容还被翻译成三种语言：英语、俄语和德语。一旦结构到位，团队就向整个公司的人员提供访问权限，以便他们可以根据需要查找和检索资产。 Canto 直观的界面和组织良好的库消除了大量培训的需要。
运营影响
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