Fireflies' AI Solution Enhances Efficiency in BukiHQ Media's PR Meetings

• Infrastructure as a Service (IaaS) - Public Cloud
• Networks & Connectivity - 5G

• Telecommunications

• Time Sensitive Networking
• Track & Trace of Assets

BukiHQ Media, a public relations consulting firm, was facing a significant challenge in managing client calls efficiently. The firm's publicist and client experience personnel, Michelle, found it difficult to take detailed minutes of meetings while also actively participating in the discussions. This was not only distracting and stressful but also led to the loss of important information. The inefficiency in handling client calls was impacting not just the growth of the business but also client retention. The firm tried using voice recording as an alternative solution, but it proved to be unreliable due to potential interruptions from messages or other calls. The inefficiency was also causing meetings to extend beyond their scheduled time, with around 15% of the time in meetings being wasted primarily due to inefficient meeting equipment.

BukiHQ Media is a public relations consulting firm that aims to keep its clients newsworthy and relevant. The firm effectively networks to establish media contacts, gain customers, and build brand awareness among the public. It carefully studies specific concerns and brings clients to the limelight using scientific methods and storytelling. The firm understands the importance of effective communication and relationship building in public relations and hence, sought a solution to improve its client call management.

BukiHQ Media integrated Fireflies, an AI Notetaker, to solve their problem of inefficient client call management. Fireflies allowed the firm to create minutes of the meetings (MoMs) efficiently, reducing miscommunications and unnecessary follow-ups associated with manual note-taking. The Fireflies bot, Fred, stayed on the call as a participant without interrupting the meeting, enabling automated note-taking. This allowed BukiHQ to focus on the discussion and save a significant amount of time. Furthermore, Fireflies' meeting assistant sent the recording and transcription link within a few minutes after the meeting, automatically extracting action items and key highlights. This feature enabled the user to mark specific points they might have missed while manually taking notes.

• The integration of Fireflies into BukiHQ Media's operations led to a significant improvement in the firm's client call management. The automated note-taking feature allowed the firm's personnel to focus on the discussion rather than being distracted by the need to jot down important points. This not only improved the quality of the meetings but also reduced the stress associated with manual note-taking. The quick provision of meeting transcriptions and the extraction of action items and key highlights further enhanced the efficiency of the firm's operations. The firm could now effectively contribute to discussions without worrying about missing out on important points. The solution also reduced the annoyance caused by asking clients to repeat themselves, thereby improving the overall client experience.

• Reduced time wastage in meetings by 15% by eliminating inefficiencies in meeting equipment.

• Saved significant time by automating note-taking and eliminating the need for manual note-taking.

• Improved efficiency by providing meeting transcriptions within a few minutes after the meeting.