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Fox Networks Group Efficiently Monetizes Content
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- System Integration
- Training
The Challenge
Market dynamics have been changing rapidly, with more people finding non-traditional distribution channels and becoming 'cord cutters.' The challenge for Fox Networks Group was to figure out where these viewers are and monetize their content accordingly. To achieve this, they needed to break down data silos, including third-party data, and leverage business intelligence tools to allow their business partners to work more effectively and efficiently. They also had a diverse array of legacy applications and different types of data repositories, necessitating the selection of best-of-breed tools for each layer of their platform.
About The Customer
Fox Networks Group is a leading media company that operates a wide range of entertainment, sports, and news channels. The company is known for its innovative approach to content distribution and monetization. With a diverse portfolio of channels and a global audience, Fox Networks Group faces the challenge of staying ahead in a rapidly changing media landscape. The company aims to leverage advanced technology solutions to enhance its content delivery, improve viewer engagement, and optimize its operational efficiency. By adopting cutting-edge tools and platforms, Fox Networks Group seeks to maintain its competitive edge and continue delivering high-quality content to its audience.
The Solution
Fox Networks Group chose TIBCO's ActiveMatrix BusinessWorks integration platform and TIBCO Enterprise Message Service messaging middleware to address their challenges. TIBCO was recommended by a consulting firm and was selected for its functional fit, speed-to-market, and cost-benefit perspective. TIBCO's team worked closely with Fox Networks Group to understand their business and challenges, helping them move towards self-sufficiency. The solution involved setting up an expandable, flexible platform that allows Fox Networks Group to move forward on near-term needs and expand into unstructured data sets. This platform enables the company to gather data from various distribution systems, monetize content in a dynamic marketplace, and promote content more effectively.
Operational Impact
Quantitative Benefit
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