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Zapier > Case Studies > From Neopets to High Fashion: An Unconventional Journey into Tech
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From Neopets to High Fashion: An Unconventional Journey into Tech

Technology Category
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Apparel
  • Education
Use Cases
  • Leasing Finance Automation
  • Material Handling Automation
Services
  • Training
The Challenge

Mary Albright, a Senior Content Engineer at digital marketing firm Wpromote, had an unconventional journey into the tech industry. Her interest in technology began with a popular game in the early 2000s, Neopets, where she learned to customize in-game items using HTML. This early exposure to coding sparked her interest in technology and automation. However, her career took a detour into the fashion industry, where she worked as an international high fashion model. In this industry, she faced the challenge of managing data from different agents in Paris, Milan, New York, and London, who all had different formats for sending her bookings and castings.

About The Customer

Mary Albright is a Senior Content Engineer at Wpromote, a digital marketing firm. She has a unique background, having started her journey into tech with an early interest in coding through the game Neopets, and later working as an international high fashion model. In her modeling career, she used Zapier to automate the management of her bookings and castings from different agents around the world. Today, she uses her skills in coding and automation to help large companies with their content strategy and engineering. Despite her unconventional path, Mary's diverse experiences have equipped her with a unique set of skills and perspectives in the tech industry.

The Solution

Mary's solution to her data management challenge was to use Zapier, a tool that allows users to automate tasks between different online apps. She created a 'Zap', an automated workflow that connects apps, to manage her bookings and castings. This experience with Zapier further developed her skills in automation and coding. After her stint in the fashion industry, Mary transitioned into a career in tech, where she now does content strategy and engineering for enterprise companies. She uses her skills in Google Apps script coding to help large companies determine what kind of content they should make and automates reports related to that. Her unique journey into tech, from Neopets to high fashion to Zapier, has given her a unique perspective and skill set in the industry.

Operational Impact
  • Mary's unique journey into the tech industry, from Neopets to high fashion to Zapier, has equipped her with a unique set of skills and perspectives. Her early exposure to coding through Neopets and her experience with automation through Zapier have given her a strong foundation in technology. These skills have been instrumental in her current role as a Senior Content Engineer at Wpromote, where she helps large companies with their content strategy and engineering. Her diverse experiences have also given her a unique perspective in the industry, allowing her to approach problems and solutions in a unique way.

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