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Vonage > Case Studies > Geoblink Leverages Vonage for Secure Geospatial Business Intelligence
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Geoblink Leverages Vonage for Secure Geospatial Business Intelligence

Applicable Industries
  • Retail
  • Transportation
Use Cases
  • Smart City Operations
  • Tamper Detection
Services
  • System Integration
The Challenge
Geoblink, a Madrid-based SaaS company, offers a tool that provides companies with intelligence about specific geographical areas. This information is crucial for businesses looking to establish new locations or expand existing ones. The data Geoblink collects includes demographic and geographic details, median age, income, preferences of the local population, and insights about competitive businesses in the area. However, the company faced a significant challenge in ensuring that this confidential data was both easy for users to retrieve and extremely secure. The company needed a solution that would verify new users and logins from new locations and devices, providing an additional layer of security to protect the valuable, customized information it offers.
About The Customer
Geoblink is a high-tech start-up established in 2015 in Madrid, Spain. The company offers a SaaS tool that provides businesses with intelligence about specific geographical areas, helping them identify potential locations for new businesses or expansion of existing ones. The tool provides valuable information such as demographic and geographic details, median age, income, and preferences of the local population, and insights about competitive businesses in the area. Geoblink has thousands of B2B customers, ranging from one of the largest banks in France to lesser-known SMBs. The company, named by Bloomberg as one of 'The 50 Best Global Startups of 2017', has a versatile tool that is valuable for both multinational companies and small businesses.
The Solution
Geoblink turned to Vonage and its Verify API to address its security concerns. The Verify API provides two-factor authentication, requiring users to register a device where a code can be sent every time they log in. This process is initiated by an SMS sent via Vonage. If a user's password is compromised, this second barrier prevents unregistered users from accessing the tool and the confidential information it contains. Furthermore, Vonage's international reach and capabilities were a significant advantage for Geoblink, whose customers span the globe. The Vonage API technology automatically issues an international code when a customer registers a number and adapts to the country and language of the user, simplifying the process for Geoblink.
Operational Impact
  • The implementation of Vonage's Verify API has significantly enhanced the security of Geoblink's tool, providing two-factor authentication for users. This has ensured the protection of the confidential, customized information that Geoblink offers, increasing trust among its users. The simplicity of integrating Vonage into Geoblink's system has also been beneficial, particularly given the company's global customer base. The Vonage API technology automatically adapts to the country and language of the user, eliminating the complexity of sending SMS messages to people in different countries. This has streamlined operations for Geoblink, allowing them to focus on their core business of providing geospatial business intelligence.

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