Grokability's Journey: Recovering $150k in Failed Charges with Baremetrics

• Application Infrastructure & Middleware - Data Visualization
• Functional Applications - Enterprise Asset Management Systems (EAM)

• Buildings
• Equipment & Machinery

• Asset Lifecycle Management
• Time Sensitive Networking

Grokability, a company founded by Alison Gianotto, was facing a significant challenge. Alison needed a quick and efficient way to evaluate her business performance. However, she was overwhelmed with other tasks and didn't have the time to dig deep for answers. As the company grew, time management became less of an issue, but a new problem arose - recovering payments. Alison was managing the help desk, working on installations, and writing software code all by herself. She was strapped for time and needed a solution that would allow her to easily visualize company metrics and glean company insights, without having to build her own tool from scratch.

Grokability was founded in 2013 by Alison Gianotto, who was then the CTO at an ad agency in New York City. The company was born out of necessity when Alison was asked to inventory all company assets during an office move. Dissatisfied with the available asset management tools, she built her own solution. In 2015, Grokability became an official business with its product, Snipe-IT, the asset management tool Alison had created. The Grokability team later created a second product, GoodForms, an ethical email verification service. Despite the challenges faced along the way, Grokability has continued to grow and evolve, with Baremetrics playing a significant role in its journey.

Baremetrics provided the solution that Grokability needed. In the beginning, Baremetrics helped Alison visualize company data quickly, enabling her to make decisions with confidence. As time went on, Baremetrics continued to assist Grokability in recovering thousands of dollars in lost revenue every month. The company uses Baremetrics in a variety of ways, including monitoring customer churn, recovering lost revenue through customizable email campaigns, in-app reminders, and paywalls, and evaluating company changes via the annotations feature. Baremetrics also helps Grokability compare their company to other SaaS businesses, allowing them to accurately gauge performance. The 'Open Startups' initiative by Baremetrics, which promotes transparency and openness in business, resonated with Alison and her team.

• The use of Baremetrics has had a significant impact on Grokability's operations. It has not only helped the company recover lost revenue but also provided valuable insights into the company's performance. The 'Annotations' feature allows Grokability to mark a point in time and assess company metrics from that specific moment, helping them understand the root cause of company changes. This has enabled Alison to evaluate whether each change translates to positive, sustainable results, and adjust her strategy accordingly. The 'Open Startups' initiative by Baremetrics has also resonated with Grokability, promoting a culture of transparency that has made the recruitment process easier and attracted top talent.

• Grokability has recovered more than $150k in lost revenue in the last 3 years with the help of Baremetrics.

• Baremetrics' 'Recover' feature has helped Grokability recover a significant portion of lost revenue.

• Baremetrics' 'Benchmarks' feature allows Grokability to compare their performance with other SaaS businesses, enabling them to accurately gauge their performance.