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NetApp > Case Studies > GumGum Serves Up Targeted Web Content with AI Smarts
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GumGum Serves Up Targeted Web Content with AI Smarts

 GumGum Serves Up Targeted Web Content with AI Smarts - IoT ONE Case Study
Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Cybersecurity & Privacy - Cloud Security
Applicable Functions
  • Business Operation
Use Cases
  • Cybersecurity
Services
  • Cybersecurity Services
The Challenge

GumGum uses AI to detect context and serve only the right advertising. An article on baking trends will be paired with an ad for a brand of frosting. Conversely, riskier content such as violence, drug abuse, or other NSFW images won’t be associated. These pairings require heavy data crunching, and real-time delivery is the only way it works.

GumGum needed a solution to help them use spot instances and fulfill three criteria. The company needed to save money, it needed to be a managed service that was easy for limited staff to use, and it needed to guarantee uptime.

The Customer

GumGum

About The Customer

GumGum is a contextual-first global digital advertising platform that captures people's attention, without the use of personal data.

The Solution

Spot by NetApp addresses GumGum’s deployment problems as well. GumGum was operating on in-place deployment through CodePlay. (In-place deployment means that when the application on each instance in the deployment group is stopped, the latest application revision is installed and the new version of the application is started and validated.)

Operational Impact
  • [Cost Reduction - Data Management]

    Elastigroup and Spot Ocean by NetApp save big bucks on infrastructure costs while improving service delivery

Quantitative Benefit
  • Spot by NetApp® is saving GumGum $500K annually on infrastructure costs.

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