Download PDF
Twilio > Case Studies > Handy Boosts Customer Engagement by 50% with Twilio-Powered Lead Management
Twilio Logo

Handy Boosts Customer Engagement by 50% with Twilio-Powered Lead Management

Applicable Industries
  • Consumer Goods
  • Telecommunications
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Speech Recognition
  • Time Sensitive Networking
The Challenge
Handy, a platform that connects individuals with pre-screened independent service professionals for household services, faced a significant challenge in efficiently connecting home and apartment dwellers with verified home service professionals. The traditional process of finding a housecleaner or handyman was often tedious and time-consuming, involving getting a list of providers from friends or online services, making phone calls, conducting reference checks, and finally scheduling an appointment. The process was not only inconvenient for customers but also for the professionals who had to advertise and market their services.
About The Customer
Handy is a New York-based company founded in 2012 that provides a platform for connecting individuals looking for household services with quality, pre-screened independent service professionals. From home cleaning to handyman services, Handy matches thousands of customers every week with trusted professionals in cities around the world. The company was built to extend on-demand services to the home, a concept successfully demonstrated by Uber in the car ride industry. Handy's mission is to make the process of finding a housecleaner or handyman as easy and efficient as possible.
The Solution
Handy addressed this challenge by developing a system that connects consumers with pre-validated and rated professionals for specific skills. When a consumer requests a service online, Handy uses its database to find the most qualified and available vendor. The time it takes to request, book, and confirm an appointment is reduced to 60 seconds. Handy uses a Twilio-powered SMS solution to efficiently communicate with the professional, regardless of phone type, data plan, and other limiting factors, using a mobile app. The deal is closed with a confirmed appointment, credit card payment, and insurance. Handy's system allows the consumer and vendor to exchange job details without exposing their permanent phone numbers. Handy also uses Twilio's voice APIs to purchase and release phone numbers.
Operational Impact
  • Handy's operational results have been significantly improved by the implementation of Twilio's solutions. The company has been able to expand nationwide within two years of launch, connecting customers to service providers in less than 60 seconds. The use of local numbers instead of 800 phone numbers has made the connection process easier. Twilio's self-provisioning process for purchasing phone numbers has simplified the process for Handy. The company has also reported a 50% increase in pickups, thanks to Twilio. Furthermore, Handy has been able to reduce its time-to-market by 25% with Twilio. The company is now considering adding photo exchanges to its services, which would open up a powerful communication channel between consumers and professionals.
Quantitative Benefit
  • 25% Faster time to market with Twilio
  • 60 Seconds to connect users with home services professionals
  • 1M+ Bookings completed through Handy

Related Case Studies.

Contact us

Let's talk!

* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.