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HighJump's Customized Integrations for Enhanced Data Management and Campaign Tracking
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Equipment & Machinery
Applicable Functions
- Logistics & Transportation
Use Cases
- Mass Customization
- Supply Chain Visibility
Services
- System Integration
The Challenge
HighJump, a global software company specializing in supply chain management solutions, was facing challenges in managing and synchronizing data between their NetSuite CRM and Hubspot applications. They collected contact information from various sources like web forms and email campaigns, which flowed into these applications depending on where they were collected. Campaigns were created in Hubspot, but responses were mapped in NetSuite. This necessitated a two-way integration between NetSuite CRM and HubSpot to unify contact information and campaign updates. Initially, the data syncing was done manually, which was time-consuming and inefficient. An attempt to automate the process using an integration tool from a smaller vendor proved unsatisfactory due to inadequate support and lack of control over the integrations.
About The Customer
HighJump is a global software company that specializes in providing supply chain management solutions. Their services cater to 3PL, warehouse, and logistics ecosystems. With over 10,000 customers worldwide, including many at the enterprise level, HighJump is a leader in the supply chain management software market. Their innovative products have helped them carve a niche in the industry. HighJump uses NetSuite CRM and Hubspot to track their contacts and leads, as well as manage their campaigns. They are headquartered in Johnstown, Colorado, USA.
The Solution
To address these challenges, HighJump chose Celigo for its acclaimed support team and its emphasis on user ownership of integrations. HighJump's team built the Hubspot-NetSuite CRM integration themselves, with the support of Celigo’s technical team. They found that integrations built on Integrator.io could be adjusted to their needs. Initially, the data flows threw a lot of exceptions, which were actually data quirks between Hubspot and NetSuite, such as duplicate records. To improve user experience, these quirks were categorized into different buckets. With Celigo’s technical support, HighJump's team was able to redesign the flows to fit these needs, resulting in a 90% reduction in errors. HighJump is now working on expanding their use of Integrator.io to integrate Salesforce with the rest of their systems.
Operational Impact
Quantitative Benefit
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