HOW AR HELPS LINDSTRÖM TO SELL ITS DESIGN MAT RANGE

• Analytics & Modeling - Virtual & Augmented Reality Software

• Sales & Marketing

• Augmented Reality

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises.

Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry. 

Lindström’s solution was a VividPlatform based Augmented Reality sales tool, ‘LiveDesign’. LiveDesign offers Lindström’s clients a unique ability to design visually, and a chance to see how mats would look like in their planned places. With LiveDesign the Lindström sales representatives and customers can try different colours and patterns, cut mats into right size, and try different combinations.

The sales representatives can also add clients’ logos to the mats and show them how Lindström products can fully support the company image the clients desire (i.e. branded mats).  And when the customer has made the selection, all pricing and ordering is done automatically with one-click - and the installation groups are given easy, visual, instructions.

• [Efficiency Improvement - Operation]
  By implementing Vividworks' AR solution, sales processes got faster, sales representatives gained more credibility, and the representatives are seen more as interior designers than commodity sellers.
• [Financial Growth - Sales]
  The full selection of mats can be shown instantly by any sales representative anywhere in the same way - which has created a significant boost in the sales performance.