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OmniSci > Case Studies > How HEAVY.AI Helps TELUS
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How HEAVY.AI Helps TELUS

Technology Category
  • Analytics & Modeling - Data-as-a-Service
  • Networks & Connectivity - Wireless Local Area Network
Applicable Industries
  • Telecommunications
Applicable Functions
  • Business Operation
  • Field Services
Services
  • Data Science Services
  • Software Design & Engineering Services
The Challenge
  • Interactively exploring complex network datasets without lag
  • Comprehensively mapping TELUS communities and competitor speed information
  • Identifying competitor coverage and where to build wireless services
The Customer

Telus Communications

About The Customer

Telus Communications Inc. is the wholly owned principal subsidiary of Telus Corporation, a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, and IPTV television.

The Solution

TELUS leverages HEAVY.AI to easily access and overlay network reliability data, customer trouble metrics, and various geo-temporal datasets. This capability enables marketers to monitor a real-time, interactive map of TELUS’s communities, competitor speed and cell site information, WHSIA and LTE coverage layers, household reference data, copper qualification, fiber eligibility, and marketable base.

Operational Impact
  • [Product Improvement - Customer Satisfaction]
    • Accelerated performance analytics and improved customer experience
    • Better insight into customer behavior and upsell opportunities
  • [Financial Growth - Market Opportunities]

    Better visibility into competitor coverage and market growth opportunities

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