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Catalina Labs Enhances User Experience with Neustar IP GeoPoint
![Catalina Labs Enhances User Experience with Neustar IP GeoPoint - IoT ONE Case Study Catalina Labs Enhances User Experience with Neustar IP GeoPoint - IoT ONE Case Study](/files/casestudy/Catalina-Labs-Identifies-Customer-Location-and-Improves-User-Experience.png)
Technology Category
- Networks & Connectivity - WiFi
- Sensors - GPS
Applicable Industries
- Telecommunications
Applicable Functions
- Procurement
Use Cases
- Time Sensitive Networking
The Challenge
Catalina Labs, a company dedicated to humanizing the way people communicate with technology, developed Wixi, a solution designed to improve the in-home WiFi experience. Wixi empowers users to take control of their home network by allowing them to scan their WiFi network and connected devices to identify and resolve WiFi connectivity problems. This eliminates the need to call the Internet Service Provider’s (ISP) support team and provides immediate assistance to users looking to troubleshoot typical broadband problems. However, to maximize the benefit from Wixi, contextual awareness is key. Many of the recommendations provided by Wixi require awareness of the user's location. Initially, Catalina Labs used an IP geolocation provider whose location information was inconsistent and inaccurate. This was problematic as Wixi needed to work flawlessly in more than 150 countries.
The Customer
Catalina Labs
About The Customer
Catalina Labs is a technology company with a mission to humanize the way people communicate with technology. Their product, Wixi, is designed to improve the in-home WiFi experience by empowering users to take control of their home network. Wixi allows users to scan their WiFi network and connected devices to identify and resolve WiFi connectivity problems, eliminating the need to call the ISP's support team. Catalina Labs values trust and user privacy, and it is important to them that their customers trust them to deliver a solution that works while simultaneously safeguarding their privacy.
The Solution
Catalina Labs turned to Neustar IP GeoPoint to solve their geolocation issues. Neustar IP GeoPoint was recommended by their CEO, who had heard about it from others in the engineering community in Silicon Valley. Neustar IP GeoPoint allows ISPs to know where and how their customers are connecting to the Internet. It provides highly accurate IP-to-location data with the option for customers to configure their settings in order to further refine IP geolocation. This solution was a good fit for Catalina Labs as Neustar respected the privacy of personal data, was a professional and reputable company with a global footprint, and was local to Catalina Labs.
Operational Impact
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