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MoEngage > Case Studies > JULO Finance Enhances Customer Engagement Through MoEngage's AI Capabilities

JULO Finance Enhances Customer Engagement Through MoEngage's AI Capabilities

Applicable Industries

Finance & Insurance

Use Cases

Leasing Finance Automation
Time Sensitive Networking

The Challenge

JULO Finance, a digital lending company, was facing a challenge in optimizing customer engagement. The company aimed to grow its existing customer base by sending the right message at the right time through the right channel. However, understanding the customer journey and lifecycle stage to tailor the communication accordingly was a significant challenge. The company needed a solution that could provide deeper insights into their customer's behaviors and preferences to enhance their engagement strategies.

About The Customer

JULO Finance is a digital lending company that aims to provide services to the underbanked. The company focuses on enhancing its customer base by optimizing customer engagement. They believe in sending the right message at the right time through the right channel to their customers. To achieve this, they sought a solution that could provide them with deeper insights into their customer's behaviors and preferences, enabling them to tailor their communication strategies effectively.

The Solution

JULO Finance partnered with MoEngage to overcome their customer engagement challenges. MoEngage's AI capabilities allowed JULO Finance to optimize its communication based on the customer journey and lifecycle stage. The company utilized the 'best time to send' (BTS) feature provided by MoEngage, which enabled them to communicate with their customers at the right time through the right channel. This AI-based optimization provided JULO Finance with deeper insights into their customer's behaviors and preferences, allowing them to tailor their communication strategies effectively.

Operational Impact

By leveraging MoEngage's AI capabilities and the 'best time to send' (BTS) feature, JULO Finance was able to optimize its customer engagement strategies. The company could communicate with its customers at the right time through the right channel, enhancing the effectiveness of their communication. The AI-based optimization provided JULO Finance with deeper insights into their customer's behaviors and preferences, enabling them to tailor their communication strategies effectively. This has resulted in improved customer engagement and growth in their customer base.

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